In much of South Asia, families have traditionally arranged marriages. Parents find a match, usually within the same caste, religion or community. The goal is a practical life partner who suits one's background and future. Romantic love is expected to come later, if at all.
Matrimonial platforms such as Shaadi.com and BharatMatrimony work like dating apps built for arranged marriage. Young people use them to search for partners themselves. Users can filter matches by caste, religion, income, education and family background.
In a ""self-arranged"" marriage, the individual chooses their own partner. Their criteria may differ from their parents', but the logic is still that of an arranged marriage. They are looking for a suitable life partner, and falling in love is not the immediate goal. The couple usually goes through a courtship period of weeks or months to see if they get along. Families are brought in once things are serious.